In the evocative wine cellars of the Rocca di Sala Baganza unfolds an exhibition and sensory experience dedicated to the wine of Parma, its history and its culture. Six different sections that run from the archeology of wine in the Parma area to viticulture and the characteristics of the vine, the grape harvest and the preparation of wine to the fascinating renaissance ice box, from the history of containers and related crafts to the history of cork, the corkscrew and the label, from the pioneers of the industry to the wine cellars to visit, and finally to the role of the Consortium of the Wines of the Hills of Parma.